For Early-Stage Startups

Make Sure People 'Get' Your Startup — Without Explaining It 5 Times

CopyGuide is a marketing consultancy that helps founders figure out their early positioning and messaging. Then we create website copy, pitch decks, and ads that reflect it.

Schedule A Chat

Clarify Your Message

Explaining your startup becomes trickier as your product evolves

You lose touch with
your strongest message

Ah, the curse of knowledge. When you’re too close to the product, it’s tough to know how best to explain what it does.

You’re not sure what
segments to focus on

Chasing too many segments at once spreads resources too thin and makes your GTM strategy ineffective.

You don’t know
how to stand out

Differentiation is tough at any stage. You may not even know what you should be differentiating against.

CopyGuide helps you create, test and revise your messaging so your unique value is always clear

No more constant headline revisions or second-guessing your elevator pitch.

Narrow your focus and
play to your strengths

Figure out which segment(s)
will drive the most growth

Differentiate your product
from competitive alternatives

01.

Research & positioning

I analyze your competitors, dig through voice of customer data (like product reviews) and ask the founders a ridiculous number of questions. Then suggest 2-3 positioning options for your team to consider.

02.

Messaging Canvas

Once we align on a direction, I’ll distill it into a short messaging guide you can reuse across your website, product descriptions, landing pages and other spots.

03.

Homepage Wireframe
& Copywriting

I’ll create a low-fidelity homepage wireframe in Figma, complete with production-ready copy—structured around your new positioning.

04.

Ongoing Consulting
& Revisions as Needed

Startup messaging is never one-and-done. As you learn more about your customers and revise your product roadmap, your messaging will need to change accordingly.

That’s why I offer early-stage startups a monthly advisory service. It’s an affordable way to ensure your GTM strategy actually works.

unlimited email questions
monthly strategy calls
copy + messaging revisions

How CopyGuide Works:

Over the past 10 years, I’ve worked with
50+ startups & SaaS companies on their messaging

Dustin's impact on our business over our 8-year collaboration was transformative. His expertise in B2B copywriting and messaging strategy consistently delivered tangible results, including increased conversion rates, higher average order value, and overall revenue growth.

John Procopio

Director of Marketing,
Palo Alto Software / LivePlan

Dustin has given me incredibly valuable, high quality, in-depth feedback on my work and his coaching and insights have helped me hone my techniques and writing style. In fact, he's probably one of the people I've learned the most from in my copywriting career.

Kelly Dunning

Expert Marketing Copywriter with 14 years of experience

Dustin's work helped guide our AI startup, Meera, to early success. He figured out our initial positioning and messaging, determined which audiences to focus on first and played a key role in developing an effective go to market strategy.

Vivek Zaveri

Founder & CEO of Meera.ai

The research Dustin did into who our customers are was probably the biggest breakthrough I’ve had in understanding our customers in ten years.

Bob Kaufman

Owner of Alaska.org

Super insightful and gave me some actionable advice. Highly recommend getting Dustin's two cents on a landing page or funnel.

Ayhan Isaacs

Head of Global Growth Founder Institute

Dustin really helped us think through some copy ideas we had been tossing around and simplified the choices via some great insights. We were overcomplicating it and needed the clarity he brought as an outsider.

Eric Hinson

CEO of Explainify

Dustin is an absolute genius when it comes to headlines and brand messaging, and I couldn't recommend him more highly.

If you're looking to create the right messaging and headlines for your website or brand, Dustin is the man.

Joe Trewick

Founder of GrubSEO

Quick understanding. No bullshit.

Jonathan Weizman

CEO of Roomchecking.com

"When I hired Dustin to help me with the messaging on my website, that is when I truly realized the messaging gold Dustin brings to the table. He helped me assess my market and my unique talents to create messaging that was on point and packed a punch."

Denise Rawlins

Owner of VividSpark Graphic Design Agency

Let’s uncover your startup’s
strongest message

Schedule A Chat

Clarify Your Message

Fire up a CopyGuide for free.
Ask for help if you get stuck (not free).

START HERE!

Customer Research & Analysis

You can't write kick-ass copy without first doing kick-ass research. This CopyGuide gives you a crash course on surveys, interviews and more.

Research It Up!

Homepage Copy
& Value Props

Follow a step-by-step process for creating a value proposition, which will form the basis of all your messaging. Part 1 of a 2-part CopyGuide.

Value Prop Me!

Landing Page
Copy & Design

The landing page copywriting guide isn't ready just yet! But click the button and enter your email addy and you'll be among the first to know when it's up.

Coming soon!